Seeking Agents, LLC Privacy Policy
Last Updated: August 2, 2026
1. Acceptance of Privacy Policy
Welcome to Seeking Agents, LLC (“Seeking Agents” “we” “our” or “us”) and our Privacy Policy (“Privacy Policy”). This Privacy Policy is important and affects your legal rights, so please read carefully. By accessing or using our www.seekingagents.com website and various related websites and services (collectively, the “Seeking Agents Services”), you agree to be bound by this Privacy Policy and all of the terms incorporated herein by reference. By using the Seeking Agents Services and/or submitting or providing any personal data via the Seeking Agents Services, you accept and expressly consent and agree to our practices surrounding the collection, use, and sharing of your personal information in accordance with this Privacy Policy. IF YOU DO NOT CONSENT AND AGREE WITH THE TERMS OF THIS PRIVACY POLICY, YOU CANNOT, AND WE DO NOT AUTHORIZE YOU TO, ACCESS, BROWSE, OR USE THE SEEKING AGENTS SERVICES. Our processing of personal information, such as your name, address, e-mail address, or telephone number, will be undertaken consistent with the requirements of applicable privacy laws, including, but not limited to, the California Consumer Privacy Act (“CCPA”), the California Privacy Rights Act (“CPRA”), the Virginia Consumer Data Protection Act of 2021, the Colorado Privacy Act of 2021, the Utah Consumer Privacy Act of 2022, the Connecticut Data Privacy Act of 2022, the EU General Data Protection Regulation (“GDPR”), the UK General Data Protection Regulation (“UK GDPR”), and the Canadian Personal Information Protection and Electronic Documents Act (“PIPEDA”).
2. Information We Collect
2.1 Personal Information We Collect Directly from You
We receive personal information as described to you at the point of collection, pursuant to your consent, and/or when you voluntarily provide us with personal information, including:
(1) individual information (such as your e-mail address and phone number);
(2) for real estate brokers, company, license and office information;
(3) for home buyers, search criteria of desired home; home address and mortgage prequalification information;
(4) other identifying information that you voluntarily choose to provide to us, including without limitation unique identifiers such as passwords, and personal information in messages you send to us. We may also collect additional information, which may be personal information, as otherwise described to you at the point of collection or pursuant to your consent.
2.2 Information We Automatically Collect When You Use Our Site
In order to access and use certain areas or features of the Seeking Agents Services, you consent to our collection and use of certain information about your use of the Seeking Agents Services through the use of tracking technologies or by other passive means. Your consent to our access and use of this “passively collected” information includes, but is not limited to, the domain name of the website that allowed you to navigate to the Seeking Agents Services, search engines used, the internet protocol (IP) address used, the length of time spent on the Seeking Agents Services, the pages you looked at on the Seeking Agents Services, other webpages you visited before and after visiting the Seeking Agents Services, the type of device and/or internet browser you have, the frequency of your visits to the Seeking Agents Services, and other relevant statistics (collectively “Traffic Data”).
3. How We Collect Information
We collect information (including personal information and Traffic Data) when you use and interact with the Seeking Agents Services, and in some cases from third party sources. Such means of collection include:
- When you access, use, or contact us through the Seeking Agents Services.
- When you voluntarily provide information through the Seeking Agents Services.
- If you use a location-enabled browser, we may receive information about your location and device.
- Through Cookies, Web Beacons, analytics services, and other tracking technologies (collectively, “Tracking Tools”).
4.1 Tracking Tools
We may use the tools described below to provide, secure, improve, measure, and better understand the use of the Seeking Agents Services.
- Cookies: “Cookies” are small computer files transferred to your device that contain information such as user ID, user preferences, lists of pages visited and activities conducted while using the Seeking Agents Services. We use Cookies to: (i) improve and tailor the Seeking Agents Services, (ii) improve and measure the performance of our website and marketing, (iii) measure performance, (iv) store authentication so re-entering credentials is not required, (v) customize user experiences, and for (vi) analytics and fraud prevention. For more information on Cookies, including how to control your Cookie settings and preferences, visit http://www.allaboutCookies.org. You can also manage Cookies in your web browser (for example, Edge, Explorer, Chrome, Safari). If you choose to change your settings, you may find that certain functions or features of the Seeking Agents Services will not work as intended. The following details the types of Cookies we use and why we use them:
- Absolutely necessary Cookies. These Cookies are essential to enable you to move around a website and use its features. Without these Cookies, services you have asked for, like adding items to an online order, cannot be provided.
- Performance Cookies. These Cookies collect information about how you use the Seeking Agents Services. Information collected includes, the Internet browsers and operating systems used, the domain name of the website previously visited, the number of visits, average duration of visit, and pages viewed. These Cookies do not collect information that personally identifies you and only collect aggregated and anonymous information. Performance Cookies are used to improve the user-friendliness of a website and enhance your experience.
- Functionality Cookies. These Cookies allow the Seeking Agents Services to remember choices you make (such as your username, language preference, or the area or region you are in) and provide enhanced, more personal features. These Cookies can also be used to remember changes you have made to text size, fonts, and other customizable parts of the Seeking Agents Services. The information these Cookies collect may be anonymized, and they cannot track your browsing activity on other websites.
- Web Beacons: “Web Beacons” (a.k.a. clear GIFs or pixel tags) are tiny graphic image files embedded in a web page or email that may be used to collect information about the use of the Seeking Agents Services. The information collected by Web Beacons allows us to analyze how many people are using the Seeking Agents Services, using selected publishers’ websites, or opening emails, and for what purpose.
- Web Service Analytics: We may use third-party analytics services in connection with the Seeking Agents Services, including, for example, to register mouse clicks, mouse movements, scrolling activity and text typed into the Seeking Agents Services. We use the information collected from these services to help make the Seeking Agents Services easier to use and as otherwise set forth in Section 5 (How We Use Your Information). These analytics services generally do not collect personal information unless you voluntarily provide it.
- Mobile Device Identifiers: As with other Tracking Tools, mobile device identifiers help Seeking Agents learn more about our users’ demographics and Internet behaviors in order to personalize and improve the Seeking Agents Services. Mobile device identifiers are data stored on mobile devices that may track activities occurring on and through it, as well as the applications installed on it. Mobile device identifiers enable collection of personal information (such as media access control, address, and location) and Traffic Data.
4.3 “Do Not Track” (DNT) and Universal Opt-Out Preference Signals
Some web browsers (including Safari, Internet Explorer, Firefox, and Chrome) incorporate a “Do Not Track” (DNT) or similar feature that signals to web services that a visitor does not want to have their online activity and behavior tracked. If a web service operator elects to respond to a particular DNT signal, the web service operator may refrain from collecting certain personal information about the browser’s user. Not all browsers offer a DNT option and there is currently no industry consensus as to what constitutes a DNT signal. For these reasons, many web service operators, including Seeking Agents, do not proactively respond to DNT signals. For more information about DNT signals, visit http://allaboutdnt.com. New standards are being developed for a Universal Opt-Out Mechanism, such as the Global Privacy Control (GPC), which allow users with GPC-enabled browsers and devices to send a signal that will communicate the user’s request to opt-out of sales of their personal information and to opt-out of certain sharing of their personal information. The CPRA and other laws allow for the acceptance of Opt-Out Preference Signals such as the GPC, as an option for users to transmit an Opt-Out of selling/sharing personal information. If we detect and recognize such a signal from your device or browser, we will honor it.
5. How We Use Your Information
We do not engage in automated decision making. We may use information (including information that has been de-identified and/or aggregated) to better understand who uses the Seeking Agents Services and how we can deliver a better user experience. We use information, including personal information, to provide the Seeking Agents Services and to help improve the Seeking Agents Services, to develop new services, and to advertise our services. Specifically, such use may include:
- Providing you with the products, services, and information you request.
- Corresponding with you (including distribution of our newsletter).
- Providing, maintaining, administering, or expanding the Seeking Agents Services, performing business analyses, and for other internal purposes.
- Combining information received from third parties with information that we have from or about you and using the combined information for any of the purposes described in this Privacy Policy.
- Promoting and measuring the effectiveness of the Seeking Agents Services.
- Fulfilling our legal obligations, such as preventing, detecting, and investigating security incidents, fraud, and potentially illegal or prohibited activities.
- Enforcing our Privacy Policy and other agreements.
By providing your e-mail and/or phone number and checking a box, clicking the “complete” button, or some other affirmative act, you are consenting to receive e-mails and/or calls and text messages, including live, prerecorded, and/or automated calls and messages, to that email or phone number. After signing up, you will receive a confirmation e-mail or text message from Seeking Agents on your mobile number. This agreement is not entered into as a term or requirement of any purchase or promotion. Normal message and data rates may apply. Message frequency may vary. Neither we nor the participating carriers guarantee that messages will be delivered. We may discontinue these programs at any time without notice.
7. Collection and Use of Sensitive Information
We have collected the following categories of sensitive personal information from consumers within the last twelve months:
- Government identifiers – State License information
- Complete account credentials
We do not use or disclose sensitive personal information for purposes other than those specified in the CCPA/CPRA.
8. Storage and Security of Information
Any information you send to us electronically, while using the Seeking Agents Services or otherwise interacting with us, may not be secure when it is transmitted to us. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us. Please be aware, despite our best efforts, no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Any information you send us through any means is transmitted at your own risk.
9. Your Choices
9.1 Information You Provide
You can choose whether or not to provide personal information through the Seeking Agents Services. We will not discriminate against you for exercising any of your rights relating to your personal information and will not (i) deny you goods or services, (ii) provide you with a different level or quality of services, or (iii) charge you different prices for services for doing so.
9.2 California Privacy Rights
In the preceding 12 months, we collected and disclosed for a business purpose the following categories of personal information about California consumers:
| Category of Personal Information | Examples | Collected | Disclosed for a Business Purpose | Sold or Shared for Cross-Context Behavioral Advertising |
|---|---|---|---|---|
| Identifiers | Name, email address, telephone number, mailing address, property address, account username, IP address | Yes | Yes | No |
| Personal Information described in California Civil Code §1798.80(e) | Contact information and other information voluntarily submitted when using the Services | Yes | Yes | No |
| Protected Classification Characteristics | Age, race, religion, disability, veteran status, or similar characteristics | No | No | No |
| Commercial Information | Services requested, agent subscription information, transaction history, subscription status | Yes | Yes | No |
| Internet or Other Electronic Network Activity | Pages viewed, searches, clicks, browser type, device information, IP address, session activity, and interactions with the Services | Yes | Yes | No |
| Geolocation Data | General location inferred from IP address, ZIP code, city, state, or property location information voluntarily submitted by the user | Yes | Yes | No |
| Professional or Employment Information | Brokerage, real estate license information, office information, service areas, professional profile information | Yes (Agents only) | Yes | No |
| Biometric Information | Fingerprints, facial recognition data, voiceprints, or similar biometric identifiers | No | No | No |
| Education Information | Student records protected under FERPA | No | No | No |
| Audio, Electronic, Visual, Thermal, or Similar Information | Voice recordings, uploaded photos, or videos | No | No | No |
| Inferences Drawn From Personal Information | Profiles reflecting preferences, characteristics, or behavior | No | No | No |
| Sensitive Personal Information | Account credentials, authentication information, and similar information necessary to maintain user accounts | Yes | Yes | No |
Categories of Recipients
Seeking Agents may disclose the categories of personal information identified above only to the following categories of recipients when necessary to operate the Services:
- Service providers that host, secure, maintain, support, or improve the Seeking Agents platform.
- Payment processors for agent subscription services.
- Professional advisors and legal authorities when required by law.
- Participating real estate professionals only after the consumer elects to connect through the Seeking Agents Service and the participating real estate professional accepts the connection.
Seeking Agents does not sell personal information. Seeking Agents also does not share personal information for cross-context behavioral advertising.
Consumer Control Over Information Sharing
Unlike many lead-generation services, Seeking Agents does not automatically distribute consumer information to multiple real estate professionals.
Consumers decide whether they wish to connect with a participating real estate professional after reviewing available options through the Seeking Agents platform.
A consumer's identifying information is disclosed only after:
- the consumer elects to connect with a participating real estate professional through the Seeking Agents Service; and
- the participating real estate professional accepts that connection.
Until both events occur, the consumer's identifying information is not disclosed to participating real estate professionals through the platform.
Purposes for Collection, Use, and Sharing. We use and disclose the personal information we collect for our commercial purposes, as further described in this Privacy Policy, including for our business purposes with our partners and service providers as follows:
- Legal compliance and auditing related to our interactions with you.
- Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and exercising our related rights.
- Performing and improving our services (by us or our service provider(s)).
- Internal operations.
- Other one-time or short-term uses.
Your Rights. If you are a California resident you may have the following rights under the CCPA/CPRA in relation to personal information we have collected about you, to the extent required by the CCPA/CPRA and subject to verification:
Right to Know/Access: You have the right to request certain information about our collection and use of personal information about you as described below:
- The specific pieces of your personal information collected.
- The categories of your personal information collected.
- The categories of sources from whom your personal information is collected.
- The purpose for collecting your personal information.
- The categories of third parties with whom we have shared your personal information.
Right to Delete: You have the right to request that we delete certain personal information we have about you.
Freedom from Discrimination: You have the right to be free from unlawful discrimination for exercising any of your privacy rights.
Right to Correct: You have the right to request that we correct inaccurate personal information regarding the information you provide us.
Right to Restrict the Use of Sensitive Personal Information: You have the right to restrict the use of your sensitive personal information.
Right to Access Information on Automated Decision-Making: You have the right to access information collected through automated decision-making. Additionally, you can opt-out of our use of automated decision-making related to your personal information.
To make a request in relation to the above rights, please contact us using the information in Section 14 below. To fulfil your request, we will need to verify your identity. Only you or someone legally authorized to act on your behalf may make a request related to your personal information. To designate an authorized agent, the authorized agent must provide sufficient information that allows us to reasonably verify that you authorize them to act on your behalf.
9.3 Canada, European Union and United Kingdom Privacy Rights
If our processing of your personal information is subject to GDPR, UK GDPR, and/or PIPEDA, and unless subject to an exemption, you may have the following rights with respect to your personal information:
Right of Access: You have the right to view and request copies of your personal information.
Right to Rectification: You have the right to request that your inaccurate or outdated personal information be updated or corrected.
Right to be Forgotten/Right to Erasure: You have the right to request your personal data be deleted, upon providing verification to us.
Right to Restrict Processing: You have the right to request the restriction or suppression of our processing of your personal information.
Right to be Informed: You have the right to be informed about the collection and use of your personal information.
Right to Data Portability: You have the right to ask for your personal information to be transferred to you or to another controller.
Right to Withdraw Consent: You have the right to withdraw previously given consent to process your personal information.
Right to Object: You have the right to object to the processing of your personal information.
Right to Object to Automated Processing: You have the right to object to decisions being made with your personal information solely based on automated decision making or profiling.
We will need to verify your identity to process any requests described in this Section and may deny your request if we are unable to verify your identity. Government or other identification may be required.
If you are a resident of the European Economic Area (“EEA”), when we process your personal information, we will only do so in the following situations:
- We need to use your information to perform our responsibilities under our agreement with you.
- We have a legitimate interest in processing your personal information. For example, we may process your personal information to send you marketing communications, to communicate with you about the Seeking Agents Services, and to provide and improve the Seeking Agents Services.
- We have your consent to do so.
If your personal data is subject to GDPR or UK GDPR, we will transfer personal data from the EEA to a location outside the EEA only when there has been a documented adequacy determination, or where we have confirmed adequate privacy protections. If your personal data is subject to PIPEDA, we will transfer personal data from Canada to locations outside Canada only where we have confirmed adequate privacy protections. If we transfer personal data to a third party acting as our agent, we will also obligate the third party to have adequate privacy protections in place.
10. How Long We Retain Your Information
We retain personal information about you for as long as necessary to provide you the Seeking Agents Services. In some cases, we retain personal information for longer, if doing so is necessary to comply with our legal obligations, or as otherwise permitted by applicable law. Afterwards, we retain some information in a de-identified and/or aggregated form but not in a way that would identify you personally.
11. Information Provided on Behalf of Children and Others
The Seeking Agents Services are not intended for use by children. Individuals under the age of 18 may not use the Seeking Agents Services. Seeking Agents does not knowingly collect any information from children. If you are under 18, do not attempt to register for the Seeking Agents Services or send us any personal information. By accessing, using and/or submitting information through the Seeking Agents Services, you represent that you are not younger than 18 and that you have authority to do so. If you are a parent or legal guardian of a minor child, you may, in compliance with this Privacy Policy, use the Seeking Agents Services on behalf of such minor child. Information you provide through the Seeking Agents Services on behalf of a minor child will be treated as personal information as provided herein. If you use the Seeking Agents Services on behalf of another person, regardless of age, you represent and warrant that you have authority to do so.
12. Third Party Web Services
The Seeking Agents Services may contain links or content from third party websites. A link or content from a third-party website does not mean we endorse that website, the accuracy of information presented, or the persons or entities associated with that website. If you visit a third-party website, you are subject to the privacy policy of the applicable third party and we are not responsible for the policies and/or practices of any third party. We encourage you to ask questions before you disclose your information to others.
13. Updates and Changes to Privacy Policy
The effective date of this Privacy Policy is set forth at the top of this webpage. We will notify you of any material change by posting notice on this webpage. Your continued use of the Seeking Agents Services after the effective date of any amendment to this Privacy Policy constitutes your acceptance of the amended Privacy Policy. We encourage you to periodically review this page for the latest information on our privacy practices. Any amended Privacy Policy supersedes all previous versions. IF YOU DO NOT AGREE TO FUTURE CHANGES TO THIS PRIVACY POLICY, YOU MUST STOP USING THE Seeking Agents SERVICES AFTER THE EFFECTIVE DATE OF SUCH CHANGES.
14. Contact Us
The data controller for the purposes of GDPR, UK GDPR, PIPEDA or other data protection laws is Seeking Agents. If you have any questions about this Privacy Policy, please contact us at info@seekingagents.com or at:
Name Attn: James Gruler 2949 N. 48th Street Phoenix, AZ 85018 Email: jim@seekingagents.com