Jim Gruler is an Arizona licensed real estate broker and co-founder of Seeking Agents®. He provides expert commentary to national media on housing affordability, buyer representation, real estate commissions, real estate technology, agent selection, and homeownership.
Published Articles
National media coverage featuring Jim Gruler's expert commentary on housing affordability, home buying and selling, commissions, agent selection, and real estate trends.
The Spruce
Jim Gruler explains how removing bedrooms, over-improving for the neighborhood, and highly personalized renovations can reduce buyer appeal and hurt resale value.
Forbes Advisor
Jim Gruler discusses using home equity to fund urgent accessibility and safety improvements, including the potential benefits and risks of HELOCs for seniors on fixed or limited incomes.
Forbes Advisor
Jim Gruler shares insights on how buyers can take advantage of increased negotiating power in today's housing market, including negotiating seller concessions, comparing mortgage lenders, and focusing on overall affordability rather than timing interest rates.
Forbes Advisor
Jim Gruler discusses improving starter-home affordability, pent-up buyer demand, and why buyers should compare mortgage lenders beyond just interest rates.
Realtor.com
Jim Gruler discusses JPMorgan Chase’s $750 billion housing initiative, the challenges of increasing housing supply, and its potential long-term impact on affordability and homeownership.
FinanceBuzz
Jim Gruler discusses changing housing market conditions across several Arizona communities, including rising inventory, new construction, increased buyer leverage, and pressure on resale home prices.
Clever Real Estate
Jim Gruler explains the differences between "Pending" and "Under Contract" and what those statuses mean for buyers and sellers.
U.S. News & World Report
Jim Gruler shared advice on comparing agents, understanding buyer representation agreements, and asking how agent compensation and agreement terms work before signing.
NAR REALTOR® News
Jim Gruler explains why experienced real estate agents retain an advantage in an AI-driven market through judgment, accountability, local knowledge, and personal guidance.
MoneyWise
Jim Gruler shared perspective on how housing costs, mortgage rates, and affordability challenges are affecting young adults and first-time buyers.
